The Dynamics of Sales Development
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Building Capacity to Improve Results
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Sales
The field of sales has experienced some dramatic
and far-reaching changes over recent years.
Today’s sales professionals, as well as today’s
buyers are better educated, more informed, and
have more options than ever before. These changes
have created new, exciting, and challenging
possibilities in every organization. Success requires
innovative ideas and finely developed skills.
Whether you are selling a product or service,
whether you represent a well known, established
company or a new start up, one fact remains clear:
it is unlikely that you will maintain a competitive
advantage unless you discontinue doing things the
way you have always done them.
Success in the world of sales depends on your ability
to reinvent yourself and your processes and apply
them for improved results consistent with your
customer’s needs.
The Sales Development Process
The Sales Development process offers a
comprehensive, concise process that will help
develop a skilled, successful sales professional.
By uniting current sales skills with a personal
development system, a sales professional will
uncover a system that will lead to higher levels of
achievement.
Critical Issues Covered Within the
Sales Process
The Need to Reinvent Yourself
The Buying Process
Building Attitudes of Positive Results
Resistance to Change
Prospecting
The Role of Goals
A Solution for Every Obstacle
Referral Sources
Center of Influence
The Sales Funnel
Communication Skills
Appointments
The Steps of the Sale
Effective Questioning Techniques
Building a Case for Action
Effective Presentations
Proposals
The Results are Measurable
Increased Sales
Increased Market Share
Strengthened focus on Attracting, Servicing
and Keeping Customers
More Repeat Business
Increased Share of Wallet
Competitive Business Converted
Increased Income
Higher Profits for You and Your Company
Maximized Balance between Business and
Personal Life